Privacy Policy

1. Introduction

T3K, operated by PURE PATH LLC ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our link management and analytics platform.

2. Information We Collect

Account Information

When you create an account, we collect:

• Email address
• Full name
• Password (securely hashed, never stored in plain text)
• Profile picture (optional)

Link and Campaign Data

When you use T3K to create and manage links, we store:

• Original destination URLs
• Custom short codes and aliases
• Link titles and descriptions
• UTM parameters and campaign data
• Folder and tag organization

Click Analytics Data

When someone clicks a shortened link, we collect analytics data to provide insights:

• IP address
• Approximate geographic location (country, region, city) derived from IP
• Browser type and version
• Operating system and device type
• Referrer URL (where the click came from)
• Date and time of click
• Bot detection signals (to filter automated traffic)

IP Address Usage: We store IP addresses for legitimate business purposes including: providing geographic analytics to link owners, fraud and abuse detection, bot filtering, security monitoring, and service optimization. IP addresses are retained according to your subscription plan's data retention period (30-365 days) and are then automatically deleted. We process this data based on our legitimate interests in providing and securing the Service, as permitted under GDPR Article 6(1)(f) and similar provisions under CCPA and other applicable privacy laws.

Payment Information

All subscription and payment processing is handled directly through the Stripe platform. We do not store or process any billing or payment information directly in our systems. Your payment details are securely managed by Stripe in accordance with PCI-DSS standards. We only store a Stripe customer ID to link your account to your subscription.

3. How We Use Your Information

We use the collected information to:

• Provide link shortening and redirect services
• Generate analytics dashboards and reports for your links
• Process payments and manage your subscription
• Send transactional emails (account verification, password reset, billing receipts)
• Enable team collaboration features (Business plan)
• Improve and optimize the platform based on usage patterns
• Detect and prevent abuse, spam, and fraudulent links
• Comply with legal obligations

We do not use your data for advertising purposes or sell it to third-party advertisers.

4. Data Retention

Analytics data retention varies by subscription plan:

• Starter plan: 30 days of click analytics
• Growth plan: 90 days of click analytics
• Business plan: 365 days of click analytics

Your account information, links, and organizational data (folders, tags, campaigns) are retained as long as your account is active. After account deletion:

• Your shortened links are immediately deactivated
• Personal data is deleted within 30 days
• We may retain anonymized, aggregated data for platform analytics
• Certain records may be kept as required by law (e.g., billing records)

5. Data Sharing

We do not sell your personal information. We may share data with:

• Service providers: Third parties that help us operate T3K, including:
  • Cloud hosting providers and infrastructure services
  • Stripe (payment processing)
  • Email service providers (transactional emails)
• Team members: If you're part of a Business team, other team members can view shared links and analytics
• Legal requirements: When required by law, court order, or government request
• Business transfers: In connection with a merger, acquisition, or sale of PURE PATH LLC assets

6. Cookies and Tracking

We use minimal, essential cookies to:

• Maintain your authenticated session
• Remember your dashboard preferences
• Ensure security (CSRF protection)

We do not use third-party advertising cookies, tracking pixels, or behavioral targeting. When users click your shortened links, we collect analytics data server-side without placing cookies on their devices.

Destination Website Tracking: Please note that the destination websites your shortened links redirect to may have their own tracking mechanisms, cookies, and privacy practices independent of T3K. Additionally, link owners may implement T3K conversion tracking on their destination pages to measure events and conversions. Any such tracking on destination websites is governed by those websites' respective privacy policies, not this one.

7. Data Security

We implement industry-standard security measures including:

• Encryption of all data in transit (HTTPS/TLS)
• Encryption of sensitive data at rest
• Secure password hashing (bcrypt)
• Row-level security in our database
• Regular security reviews
• Access controls and authentication for all systems

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete data
• Deletion: Request deletion of your account and data
• Export: Download your links and data in a portable format
• Objection: Object to certain types of processing
• Restriction: Request limited processing of your data

To exercise these rights, you can use the settings in your account dashboard or contact us at privacy@t3k.io.

9. International Data Transfers

T3K is operated from the United States. If you access the Service from outside the US, your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your data.

10. Children's Privacy

T3K is designed for business and professional use. The Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn we have collected such information, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on this page
• Updating the "Last updated" date
• Sending an email notification for significant changes

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

PURE PATH LLC
Operating as T3K

Privacy inquiries: privacy@t3k.io

General support: support@t3k.io